Tag: The Perception Brief
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Let’s Talk About “Why”… And The One Word That Can Turn a Promotional Claim Into a Believable Reason to Act
A Newsletter from The Perception Brief™ Series If there is one word that can separate a message that gets ignored from one that gets remembered, it may be this one: because. I cannot remember exactly where I first came across the idea, but it has stayed with me ever since. Someone once said: “Free” will…
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Why I Dislike Texting — Especially for Business
A Newsletter from The Perception Brief™ Series Why I Dislike Texting—Especially for Business I received a text the other day that read: “Good Afternoon Dian, I hope all is well with you. Wanted to thank you for taking the time to meet with me the other day! It was an absolute pleasure meeting you and…
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The Telling Truth of Questions
A Newsletter from The Perception Brief™ Series There are many reasons that telling the truth — or being as truthful as you possibly can, including in business situations — is the wise choice. I’m a big fan of full and fair disclosure. That doesn’t mean I always like it. Truth-telling isn’t always comfortable, and it’s…
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The Power of Visibility: How to Become a Thought-Leader Media Expert
The post highlights a common phenomenon where individuals quoted in media often gain credibility through visibility rather than actual expertise. It argues that many capable professionals remain overlooked due to a lack of public presence. The piece encourages experts to engage Media to amplify their knowledge and visibility, transforming their influence.