Tag: The Perception Brief
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The Power of Visibility: How to Become a Thought-Leader Media Expert
The post highlights a common phenomenon where individuals quoted in media often gain credibility through visibility rather than actual expertise. It argues that many capable professionals remain overlooked due to a lack of public presence. The piece encourages experts to engage Media to amplify their knowledge and visibility, transforming their influence.
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The Art of a Psychologically Compelling Pitch Deck Explained
A Newsletter from The Perception Brief™ Series In the last newsletter article, Maximize Your Pitch Deck: Elements Investors Want, I shared a few things from having reviewed, edited, written, and tweaked more pitch decks than I can recall. As I said at the start of that article — three thousand corporate presentations, or so, would likely…