Perception is the merger of conscious and unconscious thoughts, beliefs, and feelings coupled with sensory input (sights, sounds, tastes, scents, and touch) that form a personal operating system which drives reactions that are largely automatic and often not in our own best interest, or anyone else’s. Deeply embedded perceptions shape how we interpret people and events — what we like, dislike, or ignore — and ultimately determine the outcomes of every interaction we have. Dian Griesel developed a philosophical framework that she named Perception Dynamics™ to help her clients understand how perception impacts each of us personally and professionally. Since 1993, Dian’s approach has been tested in high-pressure environments and proven effective through her work counseling hundreds of high achievers facing emotionally-charged, complex and high-consequence personal and professional situations.
Change perception → change behavior → change results.

As a perception analyst, counselor & consulting hypnotherapist, I’ve studied the impact of conscious & subconscious perceptions for over 35 years. I’ve privately counseled several hundred individuals; worked with C-suite executives at over 400 publicly traded companies advising on both personal and professional issues; participated in more than 10,000 investor meetings; led group change meetings; navigated countless conversations with the media; met with SEC, FINRA, FDA, FTC, DoD, OSHA and other regulatory bodies; countered shareholder activism; addressed social movements; and, founded, built & sold two communications companies. I’m a lifelong student of the psychology of perception as well as conscious and unconscious behaviors. This has amalgamated into a unique set of knowledge. I’m a keen observer and interpreter of body language; hold deep intuitive and studied awareness of subtext (or what is not said yet underlies the spoken works); and I am unafraid of tactfully addressing the elephant in the room while asking the questions that need answers. For these reasons and more, my clients typically call me their “fiercest ally.” Working with me, you will still have to make all the decisions: I’ll just make sure you have as much information as possible — whether perceived as good, bad, neutral or ugly — before your decision-time comes. My advisory work — whether addressing day-to-day issues, potential or ongoing challenges, negotiations, or any other personal or professional matter — is always confidential and unique to each client. You can learn more about how I work here or download this Executive Brief white paper.
Figuratively, my work may involve private, one-on-one sessions; coaching teams to break through barriers and communicate more constructively and effectively; auditing meetings like a “fly on the wall”; or, advising corporate leaders as they make more informed decisions to shape their company or brand reputation; improve public image; and, elevate communication strategies.
Through my questions and your answers, we uncover the conscious and unconscious beliefs and perceptions — held individually, inter-personally, and externally — that may be favorable, unfavorable, or neutral to your personal, professional, or business objectives.
The literal aspect of my work is this: If I know someone you should know — someone who can help you accomplish what you’re trying to achieve — I will tell you. And, upon your request and with your permission, I will make those introductions as well.
Whatever ways I work with a client, which are unique to every engagement, one thing is constant: Time is always held in high priority. We live in a competitive world and as individuals or corporate leaders we are either maximizing our return on time or losing its value in ways that can never be recouped. My work maximizes time investments and returns.
If you have reasons to believe that you or your team could be operating at a higher level, call me for a private, complimentary consultation. Explain to me what you think the issue is, I’ll tell you if and how I, others on my team or someone else I know can help. Every conversation is confidential and they are always beneficial – whether we mutually agree to proceed with working together, or not: That’s a guarantee and promise. I don’t waste my time and I won’t waste yours.
Everything is discreet. Non-disclosures are signed. Nothing is shared. Your privacy is non-negotiable.
If there is a decision, conflict, or situation that has been circling your mind — and you haven’t had a safe place to fully unpack it — this is your invitation.
Call me to schedule a quiet conversation that may be exactly what you’ve been needing.
📞 212.825.3210
📧 Dian@DianGriesel.com
🌐 Dian’s Bio Here
Every moment of experience passes through six layers.
By understanding the 4P™ Model and the 6-Layer Perception Stack™ you learn to:
AND…If you don’t want to do any of this yourself — invite me into any room and I’ll do it for you.
Perception Dynamics™ is for executives, founders, creators, professionals and individuals who want to upgrade their:
📞 212.825.3210
📧 Dian@DianGriesel.com
🌐 Dian’s Bio Here


The higher your position and the greater the scrutiny on your actions means there are fewer people you can speak to without consequence. Colleagues have agendas. Friends talk. Local networks leak. Everyone wants a piece of the inside story.
That’s why serious decision-makers seek counsel beyond their immediate circles and outside the echo chamber: A confidential strategic partner who understands influence; perception; relational dynamics; shareholder, stakeholder & media implications.
If your decisions move money, perception, power, or people, you already know this: You cannot say everything or speak candidly to anyone inside your world.
This is where I come in.
I offer discreet, off-grid advisory relationships for individuals who need a confidential, highly perceptive counselor outside their community, industry, and social circle.
Request a confidential free consultation.
📞 212.825.3210
📧 Dian@DianGriesel.com
🌐 More Details About Working with Dian
“One of the biggest success challenges? The higher I rose, there were fewer people I could talk to candidly. Then I found Dian. ” – K.K, Managing Director
Board dynamics. Reputation risk. Family or relationship stress. Succession. Exits. Health. Identity. Reinvention.
Sorry to say, but most people in your orbit:
Friends care, but they talk.
Colleagues listen, but they remember.
Communities notice, and stories travel.
When you’re visible, successful and influential, you can’t afford casual conversations about serious matters. You need a space where everything can be said — without fear of judgment, exposure, or political fallout.
Benefits of Distanced Counsel with Dian Griesel
Working with someone outside of your circle, community, country club or echo chamber is not just a preference. It’s a strategy because there is:
In addition to those benefits, by working with Dian you’ll also have a private confidant who will coach you to:
This is a very confidential alliance, built for leaders, decision-makers, and individuals whose lives don’t fit in simple categories.
Schedule a call:
📞 212.825.3210
📧 Dian@DianGriesel.com
🌐 Dian’s Bio Here
People find me by referrals or research because they want a sounding board to help think through common themes, including:
My clients know they don’t need advice from the crowd.
They want and need one steady, experienced mind dedicated to helping them to think clearly, decide wisely, and move with composure: A private thought-partner.
📞 212.825.3210
📧 Dian@DianGriesel.com
🌐 Dian’s Bio Here
My work sits at the intersection of:
Clients come to me when the stakes are too high for guesswork, denial, or “figuring it out alone.” They stay because having a qualified confidential advisor changes the quality of every decision they make.
How the relationship works
This is not a program, a course, or a membership. It is a private advisory relationship, customized to you. Typically, it includes:
Everything is discreet. Non-disclosures are signed. Nothing is shared. Your privacy is non-negotiable.
If something is pressing, don’t wait.
If there is a decision, conflict, or situation that has been circling your mind — and you haven’t had a safe place to fully unpack it –this is your invitation.
Call me to schedule a quiet conversation that may be exactly what you’ve been needing.
📞 212.825.3210
📧 Dian@DianGriesel.com
🌐 More Details About Working with Dian

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