Silver Disobedience™ is a rebellion against ageism. It is active rejection and disregard of the notion that aging = irrelevancy or obsolescence.
The Silver Disobedience™ audience is largely misunderstood by marketers. Its powerful largesse is missed or ignored. We are a rich time warp of consumers. Aged 48 to 100+, we are the first collective of people that might be carrying diaper bags for grandchildren or great-grandchildren — yet, because of advances in medicine and adoptions, we might be raising our own children as well. Considering this breadth of life market — we are still extremely active consumers in basically every vertical imaginable.
I’m Dian Griesel, the founder and Chief Influencer of the Silver Disobedience™ Movement. I am also an Icon model with Wilhelmina. I hope I’ve gotten your attention.
Each day, well over 100,000 people see and interact through my blogs that are posted on this site; on branded @SilverDisobedience pages on Facebook, Instagram and Twitter and on my @DGIwire and @DianGriesel social media pages. Our posts average over 1,000 responses and more than 300 highly engaged comments are common per post. Silver Disobedience™ messages are heard and acted upon by a powerful audience, and as a group we are growing exponentially everyday. @SilverDisobedience followers have subscribed to our “opt in white lists” and are open to receiving targeted offers and coupons from companies and their brands seeking to build their awareness with “those of a certain age.” Our Social Media #Influencer Status among the #agepositive #older population is strong. We are a powerful, influential collective of intelligent, lively people who are actively communicating, sharing our opinions in these @SilverDisobedience forums and inviting others to join the discussion. We are alive and well, living lives you might not imagine — unless you’ve spent time reading through the more than 10,000+ comments that have been posted, discussing how we are actively celebrating life today.
SilverDisobedience™ welcomes every social media follower who respects the cumulative experience that can only be gained from years of living. We partner with businesses and their brands that respect the lifelong journey that results in #SilverInfluence™ and the very special wisdom that can only come from age.
Silver Disobedience™ represents a powerful group at 74 million + strong….and that’s just those between ages 51 to 69! In 2017, our vintage begins with with those born in the 1920s and continues to the Woodstock babies of 1969. As of 2017, 50% of the population in the United States is over age 50. The number of Americans 65+ is projected to double over the next three decades from 35.9 million to almost 70 million which would equal about 20% of the population by 2030. Thank to growing health & fitness trends along with medical advances, the 85+ population is the fastest growing segment, and in an unprecedented longevity surge is projected to grow to 19 million strong by 2050. Those age 65 living in the USA today will live an additional 18 years, on average. We are not just older– but more relevant and wiser through experience. Due to health choices and medical advances– we might be older parents of young children or grandparents…or both.
We’re making societal changes and shifts in BIG ways.
Silver Disobedience™ members are informed and active consumers. We research and then buy what we want. We speak volumes loudly by our votes for products, destinations, people, politicians, philosophy and more.
The population that is 50+ makes up 42% of after-tax income in the US which is approximately $2.4 trillion. Many in their 50s are still in their prime earning years as their careers continue to soar. Those of Silver Disobedience years outspend younger adults in stores, online and in every other way 2:1. On a per capita basis, we’re spending more than other generations by an estimated $400 billion a year.
We’re taking care of ourselves. We lead healthy lives. We’re members of health clubs. We bicycle, run and workout. We enjoy yoga, Pilates and Cross Fit. We are staying fit and energized. At the same time, we are buying health insurance, paying our out of pocket medical bills and adding life insurance to our inheritance gifts to future generations.
10,000 of us reach retirement age every day. Most of us, however, actually plan to work well past age 65.
Why? Overall, we’re an entrepreneurial group: 45% of the Silver Disobedience™ population considers themselves to be entrepreneurs. We’re in good company along with Colonel Sanders of Kentucky Fried Chicken; Jack Cover of Taser; Laura Ingalls Wilder, author of Little House on the Prairie books; Takichiro Mori, who became the richest man in the World after leaving academia at 55 to become a real estate investor; Bhaktivedanta Swami Prabhupada, who started the International Society for Krishna Consciousness at 69; Tim & Nina Zagat whose restaurant guides weren’t started until their fifties; and many others.
We’re still buying cars, office supplies, advertising and spending more to grow our businesses. Oh– did I forget to mention that 50% of us are women who still work full time? We’re an equal opportunity group.
AARP says we actually control over 70% of all US disposable income and its projected that we may inherit about $15 trillion in the next 20 years.
Many of us are supporting and making choices for our adult children. This includes things like education, travel and housing. We’re helping with student loans, living expenses, transportation and medical bills. Two out of five of us that are parents have actually helped our children get out of debt by helping them repay outstanding bills. We are refinancing mortgages, looking at annuities, wondering about social security, investing in stocks and bonds and watching our pennies while hoping they grow.
We’re taking care of our homes. 66% of us won’t be moving or selling the homes we’ve been living in. 67% of us will stay in our home state to stay in proximity to our children and friends. Those of us who will move, 50% will stay within 30 miles of their hometown. 46% of us will want to move to bigger homes, while 54% will downsize.
We’re better at technology than “kids” might think…and advertisers might realize. 77% of us own smartphones. We associate our phones with work flexibility and freedom. All said…some of us admit to being addicted to Video Games. However the 50% of us that enjoy video games say they are helping us with our cognitive decline. Silver Influencers™ are more into online and digital puzzles, solitaire, word games and trivia.
78% of us are online checking the news, ordering from all kinds of retail websites and…nobody has to give our @SilverDisobedience followers permission to spend our money. Although you might think the Internet is where kids hang out…more than 71% of us are on social media including Facebook, Instagram, LinkedIn, Pinterest and more. We love YouTube and often consult it for instructions for “How To” projects, sewing and craft ideas, recipes and everything else the channels have to offer.
@SilverDisobedience followers go to the movies, live theatre and we still rock out at concerts. Who else but us was paying those outrageous ticket scalper prices for the last Rolling Stones, U2, Billy Joel, Paul McCartney and Grateful Dead tours…or Bruce Springsteen on Broadway? We might even take a helicopter or private plane to get to our destination…although coach class is largely populated with us, too. Growing up with record players and albums–we are still largely willing to pay for our music choices. We like the tunes that take us back in time…as well as everything in between. We make up almost one quarter of online music sales…and love live music too.
We’re traveling! Since many of us are still working…90% of us, according to a 2015 AARP report, are getting Paid Vacation Time–and about 54% of us are using all or most of it. We take planes, trains, cruises, buses and cars. Many of us are working through our Bucket Lists…and we’re not opposed to getting great suggestions for travel destinations. We trust what our friends say about places including hotels, airlines, car rental companies and everything else that goes into planning a perfect trip.
Leisure for us also includes things like sitting on a couch and watching television. 42% of us still enjoy watching basic TV and cable channels. About 21% of us are testing out Netflix, Hulu and Amazon TV — thanks to the influence of our children and grandchildren. We read. 40% of us still like books–whether traditionally bound or Kindles. We’re gardeners–whether we live in suburban, country or even city settings. We like plants and flowers. 69% of us like to have a yard or garden.
We are a powerful force.
Yet shockingly, AARP says that only 5% -10% of all marketing efforts target “those of a certain age.”
What a loss to those companies and brands that don’t understand the potential impact of reaching and influencing the decision-making #Silvers of the World.
We know the value of this audience. We appreciate their opinions. We are #SilverDisobedience and #SilverInfluence
Join the #SilverDisobedience Movement
Twitter: Silver Disobedience @DianGriesel
See what @SilverDisobedience has to say.
IF you’re of SilverDisobedience age and mentality– and you’d like to receive select offers from our partners from time to time, be sure to go over to our @SilverDisobedience Blog page on this site and sign up!
IF your Company, brands and products would benefit from exposure to the @SilverDisobedience audiences, contact me, Dian Griesel, Chief Influencer @SilverDisobedience
I can be reached at:
ChiefInfluencer@SilverDisobedience.Rocks or by calling 212.825.3210