Tag: trust
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Let’s Talk About “Why”… And The One Word That Can Turn a Promotional Claim Into a Believable Reason to Act
A Newsletter from The Perception Brief™ Series If there is one word that can separate a message that gets ignored from one that gets remembered, it may be this one: because. I cannot remember exactly where I first came across the idea, but it has stayed with me ever since. Someone once said: “Free” will…
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Navigating the Challenges of Falling Out of Love
Several of you have asked me to address falling out of love. While I don’t have all the reasons or answers for that eternal question, I do have some thoughts. I think falling in love is relatively easy. There’s joy, bliss, physical attraction, the urge to nuzzle, the discovery and newness of another, the unity…
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The Isolation of Leadership: Understanding the Loneliness
AC/DC sang how it’s not just a long way to the top if you want to rock and roll. The lyrics reference the lonely and exclusive, and often unpleasant experiences that accompany stardom. Leadership has many of these feelings, in common, because both career journeys are isolating: Not because others aren’t present, but because few…
