Tag: selling
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Let’s Talk About “Why”… And The One Word That Can Turn a Promotional Claim Into a Believable Reason to Act
A Newsletter from The Perception Brief™ Series If there is one word that can separate a message that gets ignored from one that gets remembered, it may be this one: because. I cannot remember exactly where I first came across the idea, but it has stayed with me ever since. Someone once said: “Free” will…
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Write a Corporate Pitch Deck Investors Will Read: Here’s What it Will Need
The author emphasizes the importance of effectively structured pitch decks in attracting investor attention, citing that the average read time is under three minutes. Key success factors include proving understanding of the problem, creating urgency, clearly defining fund usage, demonstrating prior execution, and leveraging fear of missing out (FOMO) to encourage action.